Use cases
Ten situations we hear from marketing managers and business owners who have GA4 but don't fully trust or understand what it's telling them. Each one names the pain in plain language, the one thing we implement to fix it, and what you actually get - tied to a KPI you already track, not a technical capability.
Browse by situation
Your GA4 says one thing, your ads say another
Reconciling GA4 and Google Ads conversion counts with server-side tracking.
Read the use case → 02Finally see which campaigns bring customers
Multi-touch attribution across ads, email, and organic - not just the last click.
Read the use case → 03GA4 without the 47 confusing reports
A small custom dashboard built on the handful of metrics that drive your decisions.
Read the use case → 04Stop losing conversions you actually got
First-party data collection recovers conversions dropped by ad blockers and consent gates.
Read the use case → 05Events set up so reports mean something
A documented tracking plan so every report defines "conversion" the same way.
Read the use case → 06The audit that explains why your numbers dropped
A structured GA4 audit names the specific cause of a traffic or conversion drop.
Read the use case → 07GA4 for a store - revenue you can reconcile
Server-side tracking that matches GA4 revenue to what actually shipped.
Read the use case → 08GA4 for lead gen - forms and calls counted right
Call tracking and offline conversions folded into the same attribution model as your forms.
Read the use case → 09Hand your agency clean data they can't misread
A documented tracking plan so any agency reads the account the same way from day one.
Read the use case → 10Keep GA4 useful after the next site redesign
A versioned tracking plan and pre-launch QA checklist so a redesign doesn't break tracking.
Read the use case →Don't See Your Situation Here?
These are the ten we hear most. If your GA4 problem is different, tell us what it is and we'll tell you plainly what fixing it would involve.
Talk to a GA4 Consultant