Technical Guide
How to set up Google Analytics 4 (Step by Step)
Follow our battle-tested guide to configuring your GA4 property, setting up data streams, and verifying your tracking.
Step 1: Creating your GA4 property and data stream
This section will explore the core business value and strategic approach we take to solving this problem. Proper implementation and rigorous data governance are essential to maintaining trust in your metrics.
Step 2: Deploying the configuration tag via GTM
We rely on standardized, engineering-led methodologies to eliminate duplicate events, fix taxonomy issues, and align tracking with actual product flows. No guesswork, just rigorous data validation.
Frequently asked questions
What is your typical turnaround time?+
We usually complete initial audits and discovery within 48 hours. Full implementations depend on complexity but average 2-4 weeks.
Do you require full administrative access?+
No, read-only viewer access to your Google Analytics 4 and Google Tag Manager containers is enough for us to begin the audit.
Get a free, scored audit of your GA4 property
Send us read-only access and get a scored findings report within 48 hours: tagging health, duplicate events, missing conversions, and the three fixes with the highest data-trust payoff. No commitment.
Request the free GA4 audit