Comparison
GA4 vs Universal Analytics: The Core Differences
Universal Analytics is gone, but the confusion remains. Here is exactly how GA4's event-based model differs from UA's session model.
Event-based data model vs Session-based data model
This section will explore the core business value and strategic approach we take to solving this problem. Proper implementation and rigorous data governance are essential to maintaining trust in your metrics.
Why your bounce rate and sessions look different
We rely on standardized, engineering-led methodologies to eliminate duplicate events, fix taxonomy issues, and align tracking with actual product flows. No guesswork, just rigorous data validation.
Frequently asked questions
What is your typical turnaround time?+
We usually complete initial audits and discovery within 48 hours. Full implementations depend on complexity but average 2-4 weeks.
Do you require full administrative access?+
No, read-only viewer access to your Google Analytics 4 and Google Tag Manager containers is enough for us to begin the audit.
Get a free, scored audit of your GA4 property
Send us read-only access and get a scored findings report within 48 hours: tagging health, duplicate events, missing conversions, and the three fixes with the highest data-trust payoff. No commitment.
Request the free GA4 audit